Pink Pig Loans rebrands to Truffle Specialist Finance

By Rozi Jones

May 16, 2022

Pink Pig Loans has rebranded to Truffle Specialist Finance.

Truffle will continue to offer specialist finance packaging and distribution services to advisers across a range of product options in the specialist lending space.

The business is best known for its second charge and bridging/commercial proposition, but also covers first charge mortgages, buy-to-let, and other types of secured lending via a panel of specialist lenders.

Based in Penarth, South Wales, Truffle Specialist Finance is led by managing director, James Rainbird, and employs a team of 13 including experienced specialist finance directors, business development and sales managers, advisers and underwriters.

At the start of 2021, 100% of Pink Pig Loans’ shares were bought back by the management team and the business said this rebrand to Truffle was designed to move the firm onto its next level of development following the reacquisition.

James Rainbird commented: “Since we brought the business back fully into the management team’s hands, we have worked on developing the proposition and offering access to a far wider range of specialist finance products. We are no longer simply a ‘loans’ business given that we’re able to offer advisers access to product solutions in spaces such as second charge, buy-to-let, bridging, commercial, first charge – effectively we can support advisers with clients who have the full range of specialist finance needs.

“The rebrand to Truffle Specialist Finance reflects this broader range of options we have access to and ensures advisers are fully aware we will dig deep to find the right product solution for their client needs. This is the next stage for the business but will build on the very strong foundations we had as Pink Pig. Advisers can rest assured that it is business as usual and we will continue to provide the service they have come to expect, with more news to come on how we will continue to expand our offering.”